多伦多 六六网  www.66.ca

 找回密码
 立即注册

扫描二维码登录本站

搜索
查看: 30|回复: 0

How to distinguish between public and private in cross-border marketing?

[复制链接]

升级   26%

5

主题

5

帖子

26

积分

新手上路

Rank: 1

积分
26
发表于 3 天前 | 显示全部楼层 |阅读模式
How to distinguish between public and private in cross-border marketing? The personalized and accurate marketing of the whole link in the whole domain tries to find a new path for the operation and growth of users.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

As domestic public domain traffic has reached saturation, focusing on the theme of "private customization" this year, hot topics such as "transformation from public domain to private domain" and "social media & live e-commerce" have been pushed to the forefront, and brands seem to be considering building a private domain user data platform (CDP).

Welcome Mark to our Chuangchuang class to share with us the marketing topic of cross-border sailing. Presumably everyone already knows about Google, Facebook and Tiktok, and these platforms are no longer different from the mainstream Internet platforms in China in terms of functional features and crowd structure. The public domain traffic on these overseas platforms can also be roughly divided into three types of traffic: search engines, social media and short videos, which have very distinct characteristics and different modes of operation.

The overseas digital marketing ecosystem is also undergoing rapid changes, the biggest of which is short video. The overseas version of Douyin Tiktok has become the App with the largest monthly downloads than Facebook and Instagram, and its ad click-through rate has reached an astonishing 63%, making it the strongest disruptor in the overseas digital ecosystem.

According to Techcrunch data, the number of monthly downloads of Tiktok has exceeded 58 million, the number of monthly active users in the United States has exceeded 100 million, and the number of registered users has reached 22% of all US Internet users. The total amount paid by consumers on the platform ranks second in the United States (third is Youtube).

This situation directly leads to the rapid adjustment of the investment direction of the future market by service providers who rely on traditional public domain traffic such as Facebook and Google. It is believed that the path of the public domain traffic from the traditional platform to the private domain will be affected by it, followed by fission. Short video sharing platforms like Tiktok will also become one of the most important contacts in the closed loop of overseas user-centric global link data; at the same time, its more complex data forms make cross-border sea sellers face more challenges in the process of operating private domain users

回复

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

联系电话:647-830-8888|多伦多六六网

GMT-4, 2021-7-24 04:16 PM , Processed in 0.071566 second(s), 26 queries .

Powered by Discuz! X3.4

Copyright © 2001-2020, Tencent Cloud.

快速回复 返回顶部 返回列表